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Motor racing is one of the most exciting, high profile spectator sports in the UK, attracting interest and following from a diverse range of individuals.
For many years, motor sport has enjoyed a high profile image and extensive media coverage. Latterly, championship racing from karting to Formula One has been afforded ever-increasing television airtime. In particular, Sky Sports now carry extensive coverage of most single seater racing championships.
Car and driver sponsorship has an established reputation as an extremely effective method for increasing public awareness of corporate identities and brand names. The motor racing environment is a proven ground for successful corporate hospitality and entertainment.
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